Tangiblee already had a website built in Webflow, but its performance and maintainability needed improvement.
I rebuilt the website from the ground up, keeping the existing design and content while improving the underlying structure and reducing loading time by 73%.
The result demonstrates how much difference a clean, well-structured Webflow implementation can make. It's also a good example of the development principles behind Small Medium Large (SML), my Webflow component framework.
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73%
reduction in loading time
100%
original design and content preserved
webflow
rebuild inside webflow
the challenge
The existing Webflow website had the right design and content, but the implementation was affecting performance and making ongoing maintenance unnecessarily complicated.
The challenge was to rebuild the website within Webflow, preserving its appearance and functionality while improving performance, structure and maintainability.
what i did
webflow rebuilt
Rebuilt the existing Webflow website from the ground up, preserving its design and content while replacing the underlying implementation with a cleaner, more efficient structure.
structured development
Built with consistent classes and reusable components for better performance and maintainability. The same principles are at the core of Small Medium Large (SML).
asset optimization
Optimized images and other media assets to reduce page weight and improve loading performance.
scripts and fonts
Reviewed scripts, fonts and other resources to reduce unnecessary loading overhead.
core web vitals
Focused on the performance metrics that affect loading speed, visual stability and responsiveness.
maintainable cms
Structured the CMS so the marketing team could manage and update content without relying on a developer for routine changes.
how it worked
01
audit
Reviewed the existing website to identify performance issues, technical limitations and opportunities for improvement.
02
plan
Defined the rebuild approach, with performance and maintainability as priorities while preserving the existing design.
03
rebuild
Rebuilt the website in Webflow with a structured layout, optimized assets and a manageable CMS.
04
verify
Compared the performance of the original website with the Webflow rebuild to verify the improvements.
the outcome
Reduction in loading time
The rebuild reduced loading time by 73%, without changing platforms, redesigning the website or removing content.
By improving the underlying Webflow implementation, the website became faster, better structured and easier for the marketing team to maintain.
tangiblee.com
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Schoutenstraat 12A, 3512GB Utrecht, The Netherlands